E-commerce is still one of the most preferred ways to trade goods and services. Nowadays, more and more people prefer to buy their favorite products online or through assistive technologies. Key factors responsible for driving this e-commerce revolution are social media and an increasing emphasis on mobile commerce.
E-commerce app development is the process of designing and building a software application and the growing popularity of such apps is becoming evident as more and more companies offering diverse services increasingly opt for e-commerce app development services.
In the blog below, we will further explore the role of e-commerce apps in businesses, what are the benefits of an e-commerce app, and how these apps help increase revenue and user engagement.
Definition of E-Commerce App
E-commerce app allows users to purchase and sell goods or services online. Different tropes of features are required to build a successful e-commerce app, however, these features depend on the consumer and the targeted market.
Some of the essential features of an eCommerce app include browsing product catalogs, creating a wish list, adding items to a cart, tracking the shipment, payment processing as well as other order management functions. E-commerce apps can be defined in four categories:
B2B (Business to Business)
The B2B e-commerce application concerns the delivery of goods and services between the two businesses.
B2C (Business to Consumer)
This category represents the majority of the mobile apps that we use today. It connects a business that provides the product to the individual consumer and deals directly with the targeted user.
C2C (Consumer to Consumer)
Under this, two or more consumers exchange products as per their requirements. The best example of such transactions is the applications that facilitate the auction of products.
C2B (Consumer to Business)
Even though these types of applications are few, agencies such as GitHub and Clutch are laying the groundwork for such opportunities. Designers or professionals from different fields can present their masterpieces to businesses through such C2B e-commerce applications.
Why E-Commerce Apps are Beneficial for Your Business?
A well-designed e-commerce app helps businesses grow their revenue while also identifying their users’ requirements.
Increasing Customer Loyalty
With an advanced e-commerce app, businesses can identify what exactly their consumers want and look for in a product. It helps in building a brand while also ensuring that the user will opt for the app for their next purchase.
Before the e-commerce application, it was impossible for entrepreneurs to market their products. However, with an app, they can target the consumers one by one with the help of advanced tools such as AI in e-commerce or big data analytics that will help win consumers who are most loyal to you and can influence other people as well.
Provides a Competitive Edge
E-commerce apps provide a competitive edge as they allow businesses to grab attention in the competitive market. The ability to develop and execute e-commerce strategies that meet the needs of the targeted audience is the key to any business’s success.
E-commerce applications come with built-in features such as in-app payments. An e-commerce app helps consumers get easy refunds and pay faster without any disruption that occurs during cash payments.
In a traditional setup, businesses were not able to move their store from one place to another. However, with e-commerce mobile app development, product delivery from one city or one country to another has become extremely convenient.
Essential Features of E-Commerce Apps
The must-have features of an e-commerce app that will make it more user-friendly and enhance revenue growth.
Long and complicated login features of an app may discourage potential new customers. It is important to make the process simple and user-friendly, for example providing the option to log in with external accounts such as Google or Apple.
It is significant to include push notifications for mobile devices to update users with reminders, sales, delivery status, or discounts on customers’ wish list products.
A functional shopping cart that facilitates the users to save their favorite products is an essential feature of an e-commerce app to provide them with a seamless shopping experience.
Providing users with multiple payment options. These could include credit card payments, standard bank transfers, or digital wallets. Businesses should also make sure that their payment gateway is set up securely.
Delivery Status Tracking
This feature allows consumers to see where their products are so that they can estimate the arrival date of the package.
E-commerce apps have transformed the way businesses operate in the current landscape. The apps not only facilitate an increase in business growth but also help in enhancing user engagement while identifying the patterns of their shopping behavior.
In today’s dynamic landscape, consumer behavior has continued to shift toward an online platform, which makes having a robust and user-friendly e-commerce app a necessity rather than a luxury. These apps play a crucial role in shaping the digital presence of the company while also providing a convenient shopping experience to consumers.
Notably, embracing e-commerce app development is not just an investment in the technology but also a strategic move to stay ahead in the highly competitive business landscape.