Fashion Beyond Gender: Comme Des Garçons’ Revolutionary Approach Comme des Garçons, meaning “Like Boys” in French, is a fashion house that defies definition. Founded in 1969 by the enigmatic Rei Kawakubo


Fashion has long been a platform for self-expression, societal commentary, and innovation. Within this realm, Comme des Garçons, a renowned fashion house founded by Rei Kawakubo in 1969, stands as a vanguard in challenging conventional norms, especially in gender. Kawakubo’s avant-garde approach has redefined the boundaries of fashion, creating a space where garments transcend gender distinctions.

Early Beginnings of Comme des Garçons

Rei Kawakubo, a Tokyo-based designer, founded Comme des Garçons, which translates to “like boys” in French. This choice of name set the tone for the brand’s ethos, emphasizing a departure from traditional gender norms. Comme des Garçons aimed to challenge the status quo from its inception, exploring the nuances and fluidity of identity through fashion.

Defying Gender Norms in Design

One of the hallmarks of Comme des Garçons is its rejection of prescribed gender roles in clothing. The brand’s collections often feature garments that blur the lines between masculine and feminine aesthetics. Kawakubo’s designs challenge the traditional silhouettes, opting for deconstructed and exaggerated forms that defy categorization.

The Iconic ‘Homme Plus’ Line

The ‘Homme Plus’ line by Comme des Garçons exemplifies the brand’s commitment to gender-fluid fashion. Originally intended as a men’s line, ‘Homme Plus’ subverts traditional menswear by incorporating elements typically associated with women’s clothing. The line experiments with fabrics, cuts, and styles, creating pieces that defy conventional gender boundaries.

Collaborations and Diversity

Comme des Garçons’ dedication to inclusivity extends beyond its designs. The brand actively collaborates with artists, musicians, and creatives from diverse backgrounds, fostering a culture of inclusivity and diversity within the fashion industry. These collaborations often result in boundary-pushing collections that challenge societal norms.

Impact on Fashion and Society

The revolutionary approach of Comme des Garçons has had a profound impact on both the fashion industry and societal perceptions of gender. By blurring the lines between masculine and feminine clothing, the brand has catalyzed discussions about gender fluidity and expression, prompting other designers to explore similar concepts.

Criticism and Controversy

While praised for its groundbreaking work, Comme des Garçons has faced criticism. Some argue that the brand’s approach to gender-neutral fashion can still be restrictive and exclusive, as it often caters to a niche market and comes with a high price point. Additionally, there have been instances where the brand faced backlash for cultural insensitivity in its designs.

The Ongoing Evolution

Despite challenges, Comme des Garçons remains at the forefront of challenging gender norms in fashion. The brand’s commitment to pushing boundaries and redefining societal constructs continues to shape the fashion landscape. With each collection, Kawakubo and the brand reaffirm their dedication to innovation and inclusivity.


Comme des Garçons’ revolutionary approach to fashion transcends the confines of gender, challenging norms and redefining the industry’s landscape. The brand has sparked vital conversations about identity and self-expression through daring designs, collaborations, and a commitment to inclusivity. As society evolves, Comme des Garçons stands as a beacon of progress, reminding us that fashion can break barriers and inspire change.

Kawakubo a commencé sa carrière de créatrice de mode en tant que styliste pour la maison de couture Comme des Garçons, fondée par son mari, Yohji Yamamoto. En 1973, elle a lancé sa propre ligne de vêtements, baptisée Comme des Garçons.

Les collections de Comme des Garçons sont souvent caractérisées par des silhouettes déstructurées, des couleurs audacieuses et des motifs inhabituels. Kawakubo est connue pour son utilisation de matériaux inhabituels, tels que le plastique, le nylon et le papier, ainsi que pour ses collaborations avec des artistes et des musiciens.

Comme des Garçons a été saluée par la critique pour son originalité et son influence. La maison de couture a remporté de nombreux prix, dont le Prix de l’Internationale des Critiques de la Mode (2004) et le Prix du Cercle de la Mode Parisienne (2013).

Comme des Garçons est une marque de mode emblématique qui continue de repousser les limites de la créativité. Elle a eu un impact profond sur la mode contemporaine et continue d’inspirer les designers du monde entier.

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