How to Use Google Keyword Planner

Alexander Harrison / SEO / Google Keyword Planner, Keyword planner, SEO tools / 0 Comments

July 23, 2022

To find out which tool is the best for your SEO needs, use Google’s Keyword Planner. There are a lot of these tools to choose from, and it can be overwhelming. To help you decide which is best for you, we’ve reviewed some of them and examined their features, costs, and user interface. Keep reading to discover what you can expect from each tool. You can also benefit from this article about the benefits of Google Keyword Planner.

Features Google keyword planner

Unlike some other keyword planning tools, Google Keyword Planner allows you to see historical information about a particular phrase or keyword, allowing you to identify which keywords have the tremendous potential for success. This powerful tool also shows historical data of keywords and provides efficiency forecasts. It also gives you information on location and date ranges for specific keywords. This tool is handy if you’re running an ongoing marketing campaign and want to gauge the effectiveness of your keywords.

In addition, you can use the Google keyword planner to discover keywords related to your website’s niche and find new long-tail ones. Keyword planner offers suggestions for keywords and search volumes based on your competition, including a range of potential long-tail keywords. The keyword planner also allows you to see how many people searched for your particular keyword over the past 12 months, so you can determine whether to invest in a specific keyword or not.

Interface

Unlike the previous version, the new interface of Google keyword planner focuses on metric breakdowns. It can split keywords into two categories: organic and paid results. The old interface required users to set the bid manually, but the new interface eliminates this step. You can now see your overall rank for each keyword and the organic impressions and average position compared to other websites. All of this information is available without having to search for them.

The new UI for Google keyword planner has a few limitations. First, you can only use three keywords at a time, while previously, you could enter up to 200. Second, the data archive is only four years old. And last but not least, it’s unclear how long that archive will remain. The interface is a welcome change, but there are still some shortcomings. Here’s a look at how the new interface works.

Functions

The functions of Google’s keyword planner are simple yet effective. It identifies related keywords and groups them into different advertising groups. Keywords can be used together or independently and easily segmented by category and language. The keyword planner also offers a tool for negative keywords. Keywords can be entered as a single keyword, a product category, or a URL. It can also be filtered by different criteria, such as geographical location and competition.

Aside from identifying keywords related to your website, the keyword planner will also allow you to spy on your competitors’ websites. By entering their website URL, you can view the keyword volume for each page. You can also filter out the brand and other search terms. The program can also help you find unique keywords not already in your plan. Finally, you can also use negative keywords to boost your SEO. However, it is essential to know that Google’s keyword planner does not have every possible search term, so use caution when using it.

Costs

There are two ways to find out the costs of keywords – manually or through bid simulators. Manual bid simulators give you the estimated cost of keywords, while automated bid simulators give you the actual cost per click. Using a bid simulator is helpful because it shows the ripple effect of market price changes. Google has separate categories for automated and manual bid simulators. A bid is an amount you bid for each keyword. You can set a budget for a keyword and adjust it as necessary.

In-depth keyword research helps you find the best keywords to use for your website. The keyword planner also shows you how much competition the keywords have. It also allows you to exclude keywords that are already in Adwords. If you’re looking for high-quality keywords, you can use phrase match. The downside to using phrase match is that you may spend a lot of money on an ad campaign that doesn’t work out well.

Getting started

Once you have logged into your Google Ads account, the first step is to connect your Search Console account to the Google Keyword Planner. Once connected, you can see the average monthly searches by postcode and the keywords breakdown by those areas. You can filter your keyword research by setting the MAX CPC bid, choosing “EXACT MATCH,” and other parameters. To save your keyword research in DRAFT mode, click “Save Draft” and select one of the options you want to use for your campaign.

Once you have your Ads account, the next step is to use Google’s Keyword Planner to generate relevant keyword ideas. This free tool will help you build targeted keyword lists and create successful campaigns. It’s designed to help you find keywords for SEO and PPC campaigns. It will also extract useful information from the data you enter, including the number of searches per location, search volume by device, and forecast statistics. To learn more about the tool, watch the video below.